Retargeting (or remarketing): what it is and how it works
In 2020, most conversions do not happen on the first click. It is the sessions from return traffic that have…
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Dynamic Search Ads, what they are and how they differ from standard campaigns
Dynamic Search Ads are a type of campaign on the search network that allows you to advertise your site’s content…
Spotify Ads: how to structure a successful campaign
Advertising on Spotify: using the audio revolution to your advantage Culture Next*, Spotify’s annual analysis of how Millennials and…