Christmas: the right numbers to get on your customers’ wishlist
Until not so long ago, the Holidays rhymed with decorated windows, Coca Cola commercials on TV and letters to Santa…
STRATEGY
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The new Instilla
I will take this article to make a big point about where we have come and what we have done…
Google Analytics VS Facebook Analytics
So you got to that point: you found out what digital marketing is, and you liked it. Then you…
How to integrate Merchant Center and Google My Business
The months of September and October were undoubtedly not without surprises in terms of features to benefit e-commerce and local…
Backlinks: what they are and how to get them
Backlinks are one of the many elements that contribute to improving a page’s ranking within Google’s SERP. In fact, as…
Data storytelling: what it is and why they like it so much
Tableau, an international software development company for managing, representing and visualizing data, has identified data storytelling as one of the…
Retargeting (or remarketing): what it is and how it works
In 2020, most conversions do not happen on the first click. It is the sessions from return traffic that have…
Google Data Studio: your complete guide to learning about it!
Data Studio is a free Google tool that includes many integrations-some free and some paid-and allows you to have several…
How a good FAQ will help your e-commerce
The term F.A.Q. is an acronym derived from the English Frequently Asked Questions and denotes a section aimed at answering…
Dynamic Search Ads, what they are and how they differ from standard campaigns
Dynamic Search Ads are a type of campaign on the search network that allows you to advertise your site’s content…
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