Data storytelling: what it is and why they like it so much
Tableau, an international software development company for managing, representing and visualizing data, has identified data storytelling as one of the…
Read More
Retargeting (or remarketing): what it is and how it works
In 2020, most conversions do not happen on the first click. It is the sessions from return traffic that have…
Instagram guides: what they are and how to use them
Instagram announces the launch in Italy as well of the “Guide” format, introduced last May in collaboration with selected creators…
Google Data Studio: your complete guide to learning about it!
Data Studio is a free Google tool that includes many integrations-some free and some paid-and allows you to have several…
Out of Stock: how to handle it if you have an e-commerce?
Research shows that the COVID-19 pandemic has accelerated the user’s shift from offline to online shopping by five years. This…
Progressive Web Apps (aka PWAs): how to use them for a better user experience
Progressive Web App (PWA) is a term coined by Google to refer to web applications that, when opened by smartphone…
How a good FAQ will help your e-commerce
The term F.A.Q. is an acronym derived from the English Frequently Asked Questions and denotes a section aimed at answering…
10 digital tips you can’t ignore in 2021
We know, in digital marketing everything travels at lightning speed, and news is always behind the monitor. And so, every…
Dynamic Search Ads, what they are and how they differ from standard campaigns
Dynamic Search Ads are a type of campaign on the search network that allows you to advertise your site’s content…
Instagram search: how to take advantage of the introduction of keywords?
Instagram is updating its search features to allow users to find content via keywords for the first time. As of…